500 West San Diego


500 West is San Diego’s Coolest Hybrid Hotel, primely located hotel in Downtown San Diego, California, near the picturesque waterfront, right at the heart of the city’s shopping, dining and entertainment district.

That’s why their logo design is inspired by the old street signs in San Diego’s Gaslamp District, and mixed with a mint accent color that symbolizes the hotel’s location and vibrant feel, as well as the color of the ocean.

Client: The Mansour Group
Agency: SYSTEM
My Role: Art Director, Designer, Project Manager