Coral Holdings

Coral Holdings is a private holding company specializing in real estate investments in pursuit of long term value and growth. Mr. Ryan Friedman hired us to design the identity for his holding company. The company focuses primarily on multi-family and office sectors while holding a core portfolio of university housing assets throughout Manhattan. The cube symbolized a concrete block to evoke real estate, but it also symbolized a building block for future ventures. Sub-brands were developed to accommodate the firms subsidiaries, Coral Capital, Coral Realty and Coral Equity.

Role: Creative Director, Designer
Agency: SYSTEM