Hauteline was a start up e-commerce site and was an exciting, dynamic internet site with cutting edge technology that introduced a unique combination of shopping with sharing fun ideas and life experiences with current and new friends. Hauteline.com wanted to give girls and women an opportunity to express themselves through life confessions, designs, and fun anecdotes and advice. We worked closely with the team to develop the Hauteline brand and apply it to the website and other collateral materials.

Role: Creative Director, Designer
Agency: SYSTEM